Posts from Data Elka
- 17 December 2022
I talk about the Bayesian approach to AB testing. The approach consists of 3 steps: making a hypothesis about the experiment, understanding time and data constraints, and interpreting the results after collecting the data. The advantage is that the Bayesian AB(C) test does not require p-values, corrections or bootstrap procedures, is conservative (does not exaggerate the result on small data) and is easily interpreted for business.