Posts tagged ab-testing
- 21 April 2023
I talk about how Bayesian AB testing can drive conclusions from data. There is always the whole pipeline of decision making process: panning, execution and delivery. Each of the stages benefits from domain knowledge about the experimental setting. In the talk I explain how this can be framed from a Bayesian perspective.
- 17 December 2022
I talk about the Bayesian approach to AB testing. The approach consists of 3 steps: making a hypothesis about the experiment, understanding time and data constraints, and interpreting the results after collecting the data. The advantage is that the Bayesian AB(C) test does not require p-values, corrections or bootstrap procedures, is conservative (does not exaggerate the result on small data) and is easily interpreted for business.
- 12 August 2022
Industry data scientists are increasingly making the shift over to using Bayesian methods. However, one often cited reason for avoiding this is because “Bayesian methods are slow.” There can be some truth to this, although this is often a non-issue unless working at serious scale.